Goodwill has partnered with Google to offer a beginner-friendly course on digital marketing and e-commerce; no prior experience is necessary!

The Google Digital Marketing & E-Commerce certification teaches students about the ins and outs of the broad field of marketing, specifically narrowing in on traditional, digital, and social media marketing. Students will learn to use industry relevant tools and platforms (Canva, Consultant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter), as well as other skills such as developing customer personas and creating social media calendars. The course allows students to build a personal portfolio to present to potential employers while also earning a professional certification in Digital Marketing upon course completion!