Our stores and so much more - Changing the Lives of Those We Serve
More than 100 years ago Iowa native Edgar J. Helms introduced the philosophy of “a hand up, not charity.” For 50 years, Goodwill of the Heartland has honored that creed in southeastern Iowa and western Illinois. We empower people to:
- Find a job
- Get job training and career advice
- Build functional life skills
- Work toward greater levels of independence
Mission, Vision & Values
Goodwill of the Heartland’s mission is to advance the social and economic wellbeing of people who experience barriers to independence.
Like our founder, Edgar J. Helms, we’re driven to help provide every person in our community with “an opportunity to develop to his fullest usefulness and enjoy the maximum of abundant living.” We accomplish this vision by living our values, being involved and invested in our communities and identifying and responding to emerging needs.
At Goodwill of the Heartland, we are committed to supporting people we serve by respecting and empowering them in all our interactions. We are further committed to meeting the needs of our customers by providing products and services of the highest quality. The following “Building Pride” values support and sustain this commitment:
- Pursuit of excellence
- Respect for individuals
- Dedication to mission
Goodwill of the Heartland is committed to the highest level of quality, accountability and transparency in all we do. That’s why we are fully accredited by the Commission on Accreditation of Rehabilitation Facilities (CARF) and are members of The Iowa Association of Community Providers. We proudly display their seals in recognition of our compliance with their high standards.
Dr. Edgar J. Helms, a native Iowan, founded the national Goodwill movement in Boston in 1902 to assist people in developing abilities, increasing self respect and attaining economic independence.
Locally Goodwill was founded in 1965 as Goodwill Industries of Southeast Iowa following work by the Iowa City Kiwanis Club, the Association for Retarded Citizens (now known as the ARC) and Col. Brooks Booker. Fifty years later Goodwill of the Heartland works under that same spirit of partnership, with a focus toward enhancing opportunities for those facing barriers to independence.
Learn More about Goodwill of the Heartland’s History
Our Commitment to Transparency
At Goodwill of the Heartland, maintaining the public trust in our work as a charitable organization is a top priority. For this reason, you’ll find key documents that detail: Who our decision makers are, our Annual Report, the Goodwill of the Heartland 2018 Audit and our IRS Goodwill Public Inspection 990 formsfor the past three years.
In addition, we offer our Strategic Plan for your review, detailing our goals for the next three years.
If you have any questions about any of these documents, feel free to contact us.