Costume shops and more officially roll out on September 3!

As the leaves begin to turn and the nights grow longer, there's one event that truly signals the start of the spookiest season: the grand opening of Halloween Headquarters at Goodwill of the Heartland!

Mark your calendars for Tuesday, Sept. 3, because that's the day when all of our stores will officially transform into your one-stop Halloween shop. 

Halloween Headquarters Provides the Extraordinary

At Goodwill's Halloween Headquarters, we've got costumes for everyone - from the smallest trick-or-treater to the most seasoned costume connoisseur. Whether you're looking to embody a pop culture icon or prefer something more traditional, we've got you covered with a mix of new and donated goods. And let's be honest, where else can you find one-of-a-kind costumes that no one else at the party will be wearing?

If you're into creating your own looks, Goodwill has the best selection of components - we even curate "Create Your Own" racks to spark your creativity.

Our new goods selection means that you'll find wigs, make-up and a massive selection of accessories - all at a fraction of retail prices. Go ahead and check out the coconut bras, fairy wings and colorful hair sprays!

Halloween comes alive at Goodwill, and this year, you have the chance to stand out like never before.

No Tricks, Just Treats - and Spooktacular Setup

Seasoned Halloween Headquarters shoppers know the early ghouls are greeted by the full measure of team members' creativity. And it doesn't take long for carefully curated displays to be picked apart and transported to new homes. Shop early, shop often (thousands of new items - Halloween and more - are brought to the sales floor each day) and make this season one to remember!

Disappointed because you can only visit one or two Goodwill Stores on opening day? Keep your eyes on our social media! Throughout opening week we will feature photos and videos from the stores. We'll not only give you a glimpse of their great displays and show off a few costumes, but we'll introduce you to the team members who make it all possible.

Shopping That Spreads the Spirit

When you shop at Halloween Headquarters, you're doing more than just preparing for the best holiday of the year. You're helping Goodwill of the Heartland continue its mission. Did you know 87 cents of every dollar spent is reinvested in our Mission services? That means you're supporting vital programs like military veteran reintegration, independent living for people with disadvantages and providing free skills training for anyone looking to advance their career.

So, zombie-walk or cha-cha-cha to Halloween Headquarters, where every costume, accessory and piece of home decor you purchase helps make our community stronger. Who knew dressing up could do so much good?

Access costume ideas, checklists and DIY videos
on the Halloween at Goodwill webpage!

2024 Photo Shoot

Preparations for Halloween Headquarters at Goodwill of the Heartland is always a family affair! Team members not only curate collections and displays, but many serve as our seasonal models using accessories and outfits found at Goodwill.

This year we updated photographs of team members for in-store marketing materials as well as advertisements like billboards and commercials. Here's a behind the scenes look at the photo shoot.