June 10, 2020 – Goodwill of the Heartland will re-open its Keokuk and Fairfield, Iowa stores to both donors and shoppers on Monday, June 15th.  Hours of operation for donating and shopping will be reduced to Monday – Saturday from 11 am – 6 pm and Sunday from 12 pm – 5 pm until further notice.

The nonprofit retailer is expecting both eager donors and happy shoppers when it re-opens.  Vice President of Marketing Mindy Kayser said, “We know that people are using extra time at home to do lots of cleaning and organizing and they have donations packed up and waiting for us.  We’ve also been hearing from our shoppers on social media, anxious for our return.  Many people rely on us as an affordable, quality source for clothing and household needs.”

Goodwill is instituting a no-contact donation drop-off procedure.  Donors are asked to pre-sort their donations by clothing and non-clothing items in advance and to deposit them directly into large gaylord boxes staged in the donation drive-through lanes at the stores.  Goodwill will quarantine all donations for a period of time before processing them for the sales floor.

When stores re-open, shoppers will notice new safety measures in place there too.


  • Face masks will be required of all employees and shoppers.


  • Plexiglass guards will be installed at cash registers.


  • Limits will be placed on the number of shoppers allowed in at a time.


  • Floor tape will designate places for customers to stand (6 feet apart) in line while waiting to check out.


  • Dressing rooms will be closed.


  • Drinking fountains will be turned off.


  • Cleaning and disinfecting public and employee areas will take place regularly throughout the day.


  • Greeters will be stationed at the front entrance to sanitize carts, welcome shoppers and explain new safety protocols.


Keokuk and Fairfield mark the last two retail stores to re-open for Goodwill of the Heartland.  Its 15 other locations opened earlier in May.

For more information and updates as they occur, please follow Goodwill of the Heartland on social media and visit www.goodwillheartland.org

About Goodwill of the Heartland

The mission of Goodwill of the Heartland is to advance the social and economic well-being of people who experience barriers to independence.  Goodwill offers life and job skill development, work experience, job placement assistance, day habilitation, supported community living, workforce services to employers and contract manufacturing, assembly and packaging. In 2019, Goodwill provided more than 20,000 services to people with barriers in its 19-county service area. For more information, including retail, donation and service locations, please visit www.goodwillheartland.org or call toll free 1-866-466-7881.